Digital Agency

Menu
GET IN TOUCH

Paid Search: Target Smarter. Convert Faster. Maximize Every Click.

Unlock the full potential of your ad spend with precision-driven paid search campaigns. At Straction, we specialize in turning intent into action – connecting your brand with high-value prospects exactly when they’re ready to convert.

Our data-backed strategies go beyond keywords. We combine audience insights, A/B-tested ad creatives, and continuous optimization to deliver scalable results that align with your growth goals.

Whether you’re looking to improve ROAS, increase lead volume, or scale across platforms like Google Ads and Microsoft Ads, our team ensures every dollar works harder – fueling consistent growth through measurable impact.

Get a Free SEO Audit

Why Choose DWS for PPC/ Paid Search?

Seamless Full-Funnel Management

We manage campaigns across the entire funnel – from awareness to action – across Google, Meta, LinkedIn, and more. Our integrated approach ensures leads don’t leak out, and your spend is optimized at every stage.

Performance-First Strategy

Your success is measured in metrics that move the needle – like ROAS, CAC, and LTV. We use A/B testing, analytics, and strategic optimizations to make sure every dollar spent delivers measurable return.

Deep Platform Expertise

Our team of seasoned performance marketers knows the ins and outs of each ad platform. From campaign structure to bidding strategy, we’re always adapting to new trends, algorithm shifts, and best practices.

Reach Audiences Where They Convert

We don’t stop at search. We blend paid search with display, social, and remarketing to create unified, multi-platform journeys that drive better engagement and higher conversions.

Real-Time Insights, Clear Reporting

Stay in control with detailed dashboards and live reporting. Track spend, performance, and results with full clarity – no black box, no guesswork.

Growth-Ready Campaign Frameworks

Whether you’re a startup pushing for market share or an enterprise scaling across regions, we build adaptable paid search systems that unlock new customer segments and fuel long-term growth.

Core Service Modules of PPC/ Paid Search?

Search Ads

  • Google Ads Management
  • Microsoft/Bing Search Ads
  • Keyword Research & Intent Mapping
  • Negative Keyword Optimization
  • Campaign Structuring
  • Ad Copywriting
  • A/B Testing (Ads, Landing Pages, CTAs)
  • Location-Based Ads
  • Bid Adjustments
  • PMax Campaign Setup

Dislplay Ads

  • GDN Campaign Management
  • Programmatic Display Ads
  • Audience Targeting Strategy
  • Viewability Optimization
  • CTR Optimization
  • Frequency Capping Strategy
  • Ad Fraud Protection
  • Landing Page Optimization
  • Responsive Display Ads Setup
  • Retargeting & Remarketing Campaigns

Shopping Ads

  • Google Shopping Setup
  • Microsoft Shopping Management
  • Product Feed Optimization
  • Google Merchant Center Setup & Management
  • Campaign Structure Strategy
  • Custom Label Strategy
  • Smart Shopping Campaigns
  • Dynamic Product Remarketing
  • Feed Rule Implementation
  • Global Feed Expansion

Social Media Ads

  • Meta Ads Management
  • Instagram Ads Strategy
  • Facebook Campaign Setup
  • LinkedIn Ads Targeting
  • Twitter/X Ads Execution
  • TikTok Ads Strategy
  • Storefront Advertising
  • Snapchat Ads Optimization
  • Audience Targeting Strategy
  • Creative Asset Development

Remarketing / Retargeting Ads

  • Remarketing Campaign Setup
  • Retargeting Audience Segmentation
  • Cross-Platform Retargeting
  • Custom Intent Audiences
  • Responsive Ad Creatives
  • Ad Fatigue Prevention
  • Time-Window Targeting
  • Custom Retargeting Funnels
  • Lead Nurture Retargeting
  • Lifetime Value Targeting

Video Ads

  • YouTube Ads Management
  • Video Campaign Setup
  • Skippable Ads Strategy
  • Non-Skippable Ads
  • In-Stream Video Ads
  • Audience Intent Targeting
  • Topic-Based Targeting
  • Behavioral Audience Segmentation
  • Custom Affinity Audiences
  • Remarketing With Video

Get in Touch with DWS

What are you still waiting for? Our team is ready to work with you to create a custom search engine optimisation strategy for your local city business like Melbourne or international business according to your needs. Our team will inundate your business with high-converting leads.

Book a Free consultation

Frequently Asked Questions (FAQs)

Q1. I’m new to PPC. Can Indo Web Services help me get started?
Absolutely! We guide you through every step from keyword strategy and campaign setup to live performance tracking, so you can focus on results without the learning curve.
Q2. Which platforms do you run ads on?
We manage campaigns on Google Ads, Bing/Microsoft Ads, and YouTube—tailored to where your audience is actively searching for your products or services.
Q3. How will you know which keywords are right for my business?
We run in-depth keyword research based on your goals, competitors, and customer intent. Our goal is to find high-converting terms that drive real business value.
Q4. Can you manage my ad budget and avoid wasted spend?
Yes, budget efficiency is our priority. We continuously optimize bids, eliminate poor-performing keywords, and focus spend where it delivers maximum ROI.
Q5. I’ve tried PPC before and it didn’t work. What will you do differently?
Many PPC campaigns fail due to poor targeting or lack of optimization. At Straction, we take a data-driven, strategic approach with constant testing and reporting to ensure you see performance improvements.
Q6. Will I be involved in the campaign or is it hands-off?
It’s up to you! We offer full management, but you’ll always have visibility through custom dashboards, regular updates, and monthly strategy calls.
Q7. Can you help me track sales or leads from the ads?
Yes—we implement conversion tracking for actions like form fills, calls, purchases, or sign-ups so you know exactly what return you’re getting.
Q8. How long does it take to launch a PPC campaign?
We typically go live within 5–7 business days after onboarding. That includes research, ad copywriting, tracking setup, and platform configuration.
Q9. Would you be able to audit and optimize my existing Google Ads campaigns?
Definitely. We offer comprehensive PPC audits and can take over existing campaigns to restructure, refine, and scale them for better results.
Q10. What makes Straction different from other PPC agencies?
We don’t do cookie-cutter campaigns. Straction offers performance-driven strategy, personalized service, transparent reporting, and constant optimization, all focused on delivering measurable growth.

Testimonials

Take a look at our client’s love!

We Provide a Full Series of Digital Marketing Strategies!

Alex Smith
Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Jhon Smith
Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.

Alessia Smith
Client Review

This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.