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Performance Marketing: Drive Conversions. Maximize ROI. Scale Faster.

Supercharge your growth with data-backed performance marketing tailored to your brand’s goals. At Straction, we focus on measurable outcomes – combining precise targeting, compelling creatives, and real-time optimization to help you acquire customers efficiently and cost-effectively.

Whether you’re scaling paid campaigns or exploring new channels, we turn every click into conversion and every ad spend into scalable revenue.

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Why Choose DWS for Performance Marketing?

Seamless Full-Funnel Management

We manage campaigns across the entire funnel – from awareness to action – across Google, Meta, LinkedIn, and more. Our integrated approach ensures leads don’t leak out, and your spend is optimized at every stage.

ROI-Driven Strategy

We align your marketing spend with KPIs that matter – like ROAS, CAC, and LTV. With advanced analytics and A/B testing, we fine-tune campaigns to maximize impact.

Expert Paid Media Specialists

Our certified performance marketers bring years of platform expertise to your campaigns. We stay on top of evolving ad algorithms and trends to ensure consistent performance.

Multichannel Execution

From search and social to display and remarketing – we orchestrate campaigns across platforms for unified messaging and enhanced user journeys.

Transparent Reporting

Gain full visibility with custom dashboards and detailed reporting. Track every click, conversion, and cost with clarity, so you’re always in control.

Scalable Growth Solutions

We build systems that scale. Whether you’re a startup or enterprise, our approach evolves with your business needs and unlocks new customer segments.

Core Service Modules of Performance Marketing

PPC Services

  • Google Search Ads Management
  • Microsoft/Bing Search Ads
  • Branded Search Campaigns
  • Competitor Search Campaigns
  • Local Search Ads
  • Call-Only Campaigns
  • Lead Generation Search Campaigns
  • E-commerce Search Campaigns
  • Ad Extensions Optimization
  • Negative Keyword Optimization
  • Engagement Ads​

Meta Ads

  • Lead Generation Campaigns
  • E-commerce Sales Campaigns
  • Brand Awareness & Reach Campaigns
  • Traffic Ads for Website/Blogs
  • Video View Campaigns
  • App Install Campaigns
  • Conversion Rate Optimization
  • Instagram Stories Ads Strategy
  • Retargeting Website Visitors
  • Engagement Ads

Amazon Ads

  • Sponsored Products Campaigns
  • Sponsored Brands
  • Sponsored Display Ads
  • Amazon DSP
  • Storefront Ads Optimization
  • Brand Awareness Campaigns
  • Amazon SEO & Keyword Strategy
  • Competitor Ads Analysis
  • Budget & Bid Management
  • Product Targeting Ads

Display Ads

  • Sponsored Products Campaigns
  • Sponsored Brands Campaigns
  • Amazon DSP
  • Bid Strategy Optimization
  • Cross-Selling Campaigns
  • Storefront Advertising
  • Keyword Research & Targeting
  • Audience Retargeting
  • Competitor Targeting Campaigns

Mobile Marketing

  • GDN Campaign Setup
  • Audience Targeting & Segmentation
  • Cross-Platform Retargeting
  • Retargeting / Remarketing Ads
  • Ad Placement Optimization
  • Custom Banner Ad Design
  • Dynamic Display Ads
  • Brand Awareness Campaigns
  • Geo-Targeted Display Ads
  • Device-Based Targeting

Remarketing

  • Cart Abandonment Remarketing
  • Lead Nurturing via Search Ads
  • Re-engagement for Past Website Visitors
  • Cross-Sell and Upsell
  • Seasonal Buyer Re-engagement
  • High-Intent Page Visit
  • Remarketing to Bounced Users
  • Event Registrant Follow-ups
  • Loyal Customer Reactivation
  • Geolocation-Based Remarketing

Get in Touch with DWS

What are you still waiting for? Our team is ready to work with you to create a custom search engine optimisation strategy for your local city business like Melbourne or international business according to your needs. Our team will inundate your business with high-converting leads.

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Frequently Asked Questions (FAQs)

Q1. What platforms do you run performance campaigns on?
We specialize in campaigns across Google Ads, Meta (Facebook/Instagram), Amazon customized to your industry and target audience.
Q2. Do you provide landing page support?
We don’t handle landing page design directly, but we do provide strategic recommendations and optimization support. Our focus is on improving ad quality scores and boosting conversion rates by guiding layout, content, and user experience enhancements.
Q3. Can you handle eCommerce performance marketing?
Absolutely. We offer feed-based product campaigns, dynamic remarketing, and sales-focused ad strategies for platforms like Google Shopping, Meta & Amazon.
Q4. How do you ensure campaign performance improves over time?
We use a continuous optimization approach leveraging A/B testing, real-time analytics, and audience segmentation. By closely monitoring metrics like CTR, CPA, and ROAS, we make data-informed adjustments to enhance results and scale what works.
Q5. How do I know if performance marketing is working?
Through real-time dashboards, KPI tracking, and regular reviews, we show you exactly how your money is performing and how we’re improving it.
Q6. Do you manage budgets and bidding strategies for performance campaigns?
Yes, we handle everything from daily budget pacing to advanced bid strategies like automated bidding, target ROAS, and manual CPC based on your campaign goals and platform performance.
Q7. Can you help with creative assets for ads?
Absolutely. While we don’t produce videos in-house, we collaborate with your design team (or ours if needed) to guide the creation of high-performing ad creatives including copy, banners, videos, and UGC format tailored to each platform.
Q8. How do you handle remarketing campaigns?
We build customized remarketing funnels across Google Display Network, Meta, and Amazon DSP to re-engage users who’ve interacted with your brand, optimizing ad frequency and messaging to drive return conversions.
Q9. What’s your approach to lead generation performance marketing?
We focus on funnel-based strategies for lead-gen campaigns optimizing landing pages, CTAs, and targeting to drive qualified leads. Our approach includes lead scoring integration and conversion tracking to enhance quality over quantity.
Q10. Do you provide reporting and insights for every campaign?
Yes, we share weekly or monthly performance reports with KPIs, actionable insights, and next-step recommendations. We also offer real-time dashboards so you’re always in the loop on spend, performance, and ROI.

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